Since NIL's introduction, Opendorse has become one of the leading marketplace platforms in college sports for athletes, schools and brands to connect and collaborate with one another. Blake Lawrence, the company's co-founder and CEO, has seen female athletes thrive across NIL and move the needle in a meaningful and impactful way.
Harper Murray, a volleyball player at Nebraska, is someone Lawrence has identified as attractive to brands, with a combination of on-court excellence and captivating social content.