Buffs lose their “shine” in more ways than one

University of Colorado Boulder’s $3.2 billion Deion Sanders gamble falls off to embarrassing low

“George made a big bet on Deion Sanders by hiring him in December 2022. That bet paid off at first, with a sold-out season in 2023 and $3.2 billion worth of media exposure for the school since then, as measured by Cision, CU’s media monitoring company,” Schrotenboer prefaced before saying, “George doubled down on the bet after the Buffaloes went 9-4 in 2024. In March, he gave Sanders a new five-year contract worth more than $10 million annually.

“But the Buffs took a step backward this year. They’re 3-7 heading into a bye weekend. And the school recently claimed it wasn’t sure where the money was going to come from to pay for Sanders’ new contract and $20.5 million in new player benefits this year."
 
University of Colorado Boulder’s $3.2 billion Deion Sanders gamble falls off to embarrassing low

“George made a big bet on Deion Sanders by hiring him in December 2022. That bet paid off at first, with a sold-out season in 2023 and $3.2 billion worth of media exposure for the school since then, as measured by Cision, CU’s media monitoring company,” Schrotenboer prefaced before saying, “George doubled down on the bet after the Buffaloes went 9-4 in 2024. In March, he gave Sanders a new five-year contract worth more than $10 million annually.

“But the Buffs took a step backward this year. They’re 3-7 heading into a bye weekend. And the school recently claimed it wasn’t sure where the money was going to come from to pay for Sanders’ new contract and $20.5 million in new player benefits this year."
Interesting way to end the read


“Colorado can either tailor its search around Coach Prime or find the guy who won’t take Sanders’ antics anymore”
 
Interesting way to end the read


“Colorado can either tailor its search around Coach Prime or find the guy who won’t take Sanders’ antics anymore”
He has at least another year. Their freshman QB looked better than the 5th year transfer. That's assuming Sanders doesn't retire or the freshman QB transfers.
 
He has at least another year. Their freshman QB looked better than the 5th year transfer. That's assuming Sanders doesn't retire or the freshman QB transfers.
Sanders is done as a coach. He already peaked due to his son's and Travis Hunter. Once they left (to no surprise) he showed his true coaching prowess which is none. I honestly hope he stays to keep CU in the basement.
 
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Neon didn't have enough coaching experience to be successful D1 head coach. He hired a number experienced assistants but many were past their prime IMHO. It sure looks like he's done OK on speed guys recruited but the trenches aren't good......hard to win when that is the case. Some of the performances this season seem to indicated the team is not really aligned with their head coach.
 
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Sanders is done as a coach. He already peaked due to his son's and Travis Hunter. Once they left (to no surprise) he showed his true coaching prowess which is none. I honestly hope he stays to keep CU in the basement.

Just like I wanted Ron Prince to continue to be HC at KSU. I hope Sanders stays at CU for a loooong time. Alas, just as Prince was let go, I believe Sanders will too.
 
Shilo Sanders getting sued by his former lawyers in stunning reveal

Shilo Sanders, brother of Browns quarterback Shedeur Sanders and son of NFL Hall of Famer and Colorado coach Deion Sanders, has been sued by Barnes & Thornburg LLP for allegedly not playing the firm more than $164,000 in bills and interest, according to USA Today.

The Nov. 17 lawsuit is reportedly connected with services the firm provided after Sanders was sued for allegedly assaulting a security guard in Dallas in 2015.
 
Shilo Sanders getting sued by his former lawyers in stunning reveal

Shilo Sanders, brother of Browns quarterback Shedeur Sanders and son of NFL Hall of Famer and Colorado coach Deion Sanders, has been sued by Barnes & Thornburg LLP for allegedly not playing the firm more than $164,000 in bills and interest, according to USA Today.

The Nov. 17 lawsuit is reportedly connected with services the firm provided after Sanders was sued for allegedly assaulting a security guard in Dallas in 2015.
Calling him a free agent is ******* funny . The rest of the world calls him unemployed
 
Colorado forecasts $27 million deficit after Deion Sanders pay raise, NIL payments

The University of Colorado’s athletic department is projecting that it will run a $27 million deficit during the current fiscal year ending in June 2026, in addition to needing $11.9 million in institutional support from the university and $2.2 million from student fees, according to budget figures obtained by USA TODAY Sports.

Those numbers are not final. The athletic department is hoping to bring that deficit down by the end of June with revenue from donations, sponsorships and concerts at Folsom Field. But it has never reported a deficit that big before, which could potentially leave the athletic department in need of more than $41 million in subsidies from the university, including the institutional support and student fees.

It also comes at a critical time:
  • Athletic director Rick George announced recently he’s stepping down at the end of the fiscal year in June.

  • Colorado nearly doubled the pay of football coach Deion Sanders in March, giving him a new five-year contract worth more than $10 million annually. His team just finished 3-9 in 2025 as attendance started to wane after selling out his first season in 2023.

  • Like other major college sports programs, Colorado is committed to providing players with up to $20.5 million in annual benefits and direct payments under terms of the NCAA-House legal settlement. That cost is new this year, with the $20.5 million cap going up by 4% next year and the year after.
The latter two costs are the biggest reasons for the projected deficit — the $20.5 million for players and the $10 million per year for Sanders. Colorado previously told USA TODAY Sports in September it was “to be determined” how it would come up with the money to pay for those two big new costs.
 


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