The Big10 is going to reap what it sows. I'm ranted on this before, but just put yourself in the shoes of the guys from ABC or FOX. Next time you go in to negotiate media contracts with the conference wouldn't you keep this kind of thing in mind? Why give a guaranteed contract of (x) when the other party has proven in the past that they won't do everything possible to follow through on their end of the agreement? The conference brand is no longer a safe bet.